Ellipsis used to be an SEO agency. We built our first AI search product in 2021, 18 months before ChatGPT launched. We’ve been ahead since.
Most agencies are applying SEO logic to a fundamentally different system. They’re optimising for keywords when they should be optimising for entity salience. They’re writing blog posts when they should be building corpus representation. They say “AI search” in their pitch decks because it’s trendy, then deliver the same work they were doing in 2019.
We don’t do that. We’ve reverse-engineered how LLMs construct recommendations. We’ve run 50,000+ queries through our own systems. We know which signals matter, how retrieval-augmented generation changes the game, and why your Wikipedia presence might matter more than your blog.
(Not Perplexity. We agree with Reddit that they do nothing groundbreaking. When they can’t raise, sell your Nvidia stock.)
Founder-led. Bootstrapped. Profitable since day one. We’re not going anywhere.
2018
Founded
20-30%
AI presence increase per month
25
People, fully remote
What we actually do
Strategy and implementation, end-to-end. You get content that performs across ChatGPT, AI Overviews, and legacy search — not one or the other.
FALCON AI, our proprietary system, predicts which content will get cited before we create it. V1 built in 2021. 4 years of compounding data. Not something a competitor can spin up in six months.
Three teams, one outcome
Strategy
Identifies what AI systems look for. AI presence research, topic strategy, performance tracking. They know exactly what makes AI choose one source over another.
Content
Orchestrates the entire process. Brand fit, customer needs, AI selection criteria. They keep your AI presence growing consistently.
Writing
Every writer is in-house and full-time. Two are recovering software engineers. They write with the expertise and depth that AI systems preferentially cite.
How we work
First principles
We don’t cargo-cult SEO tactics. We work from how these systems actually function.
Radically transparent
The SEO industry is opaque and misleading. We share methodology, process, and results.
Results you can see
We report what actually happened. If something isn’t working, we say so and fix it.
No ego
AI search changes fast. We learn and adapt without overcomplicating.
